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AI Tools for Copyrighting – For years copyrighting has been a time-consuming job with hours gone into researching, collating and creating an article which will then go through check after check before finally being posted online. Today there’s many tools that we can utilise to make this process quicker, easier and more cost effective – Artificial intelligence tools. 

Since first coming onto the scene, there’s been an ongoing debate about whether AI would help or hinder a business’ online presence. While some have been found to produce low quality content, others offer copyrighting that boasts an online presence as well as including SEO tools. But with so many platforms available, which ones are worthy of your attention? 

(It’s worth noting with all these products, that it’s worth checking the content as the quality is not always up to Google’s standard.) 

First of all I’d like to introduce Jasper. Arguable one of the most powerful AI tools out there and a leader amongst its peers. Simply fill in your subject area, some more details and it writes the content 5x quicker than humans, whether its novels, articles, film scripts or something else. It’s a great option when dealing with writer’s block and offers long form content as well as including a plagiarism detector to ensure you don’t fall down Google’s rankings for copying others. While not all AI tools offers this, Jasper integrates with SEO Surfer to all allow you to analyse keywords and optimise the content for search engines. 

On that note, next up is Surfer SEO. Hopefully unsurprisingly this platform is for SEO and also has keyword optimisation capabilities as well as content generation. Similar to Jaspar, it can help with writer’s block, offers multiple languages and writes faster than humans. Altogether this is seen as a leader for SEO AI tools. 

For creatives, Sudowrite is great at brainstorming and offering you the ideas needed to move forward. From writing content to elaborating on text you’ve inputted to make it longer, this platform offers the opportunity to put a new spin on subjects as well as rewriting and going into more detail on topics to increase the word count. 

A recent addition to this list is ChatGPT. Developed by OpenAI, this free natural language processing tool was only released in November 2022 and has seen a lot of publicity since then, both positive and negative. Each output it built on previous outputs, so you may ask a question about the recent American election and then ask about the last five presidents, and the likelihood is it will give the last 5 American presidents. You can also ask it for a list of article titles on a topic. It can be used to write article as well, but these are typically 300-400 words long. This is all in addition to jokes, snippets of code and more. However due to it being relatively new, it doesn’t have much information about world events past September 2021, which means if you ask for the British monarch, it will give Queen Elizabeth II not King Charles III. 

Of course, there’s other tools as well, such as CopyAI, which is used for copyrighting and has over 100 templates to use and has a focus on target audiences and can write for long form articles, social media content, website copy, e-commerce products, sales, blogs and more; or Rytr, which uses historical data and can write about sports, business, reviews, blog posts and technology and has tone, grammar and plagiarism checkers. All these tools differ slightly but in the end, they can write copy for your business, but what are the benefits and drawbacks? 

AI tools are argued to be the future of copyrighting, as they can save time, while an article could take a human multiple hours to research and write this up into a coherent article, AI can do it in minutes. This will go on to save money and more be cost effective, because while the article will still have to be checked, this will be quicker than writing it from scratch. 

As previously mentioned, some of these platforms also offer SEO checkers to make sure these articles will be beneficial to your website and ensure your article gets ranked highly on the search engine result pages. Combined with a plagiarism checker means you should be able to trust the output. 

On the other hand, there have been many questions of the quality of the output of these platforms, let alone in the trustworthiness of the facts given, as there have been multiple counts of the data being given as inaccurate or just wrong as not every platform offers a plagiarism checker. Even once the article is posted online, Google’s algorithms have been known to devalue content based on its quality and being able to detect it was written by AI, so be careful to watch your rankings and ensure you’re not getting penalised for cutting corners. 

Furthermore, these AI tools are designed to be an assistant to your workflow, not be an outsourcing solution. By outsourcing, we, as a society, run the risk of losing the skill of copyrighting as we depend more heavily on AI doing the work for us. This lack of originality and creativity will be felt in other areas as well, as social media or website content creation becomes computer generated to combat this lack of skill. 

It’s all very well pointing out the consequences of these tools, but when they are used appropriately, how are they helping us to improve our work output? Article writing and title generation is an obvious, but it’s also been used to create email subject lines and social media captions. And that’s not all, AI has its benefits in the office, but students are also jumping on the bandwagon. This is not without its faults as well because AI generally only has one way of phrasing sentences, phrasing that may not be used by the average teenager, which makes it easier for teachers to notice when students are using the tool. 

As you can see, each use for the tool may have short term benefits, but long term we can run into problems. One of them being Google’s plagiarism checker. While platforms such as Surfer has a plagiarism checker, not all of them do and this can result in Google penalising your content and consequently your website. Currently Google doesn’t mark you down for AI writing, but if this writing is low quality, then you will see your rankings drop. 

In conclusion, AI writing clearly isn’t going anywhere and will continue to be debated. Content creation may have found a shortcut, but when edited and improved on by people, does it really save that much time? I guess that’s down to individual opinion. 

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