THE CLIENT BRIEF

The director of Horizon Counselling, Alan Stokes, approached us to help him improve his digital marketing and web presence with a view of increasing enquiries and sales.

Together we decided on the best approach to increase the profitability of the company. We recommended a blend of local search engine optimisation and content writing together with some very targeted Google Ads backed up with a prolonged social media campaign. We would also take care of the website.

TECHNICAL APPROACH & DELIVERABLES

We converted the existing website and implemented it on a WordPress platform to provide us and the inhouse team with a better platform in which to build upon. We added a number of pages and setup a content creation plan that would enable us to see better organic listings in Google. Our focus was on the local market.

We designed and developed a Google plan and successfully carried out a digital marketing program that delivered above expectations. We have the exact stats but client confidentiality does not allow us to share the details. The client has now engaged us to more work on a monthly basis based on the results.

TECH & PLATFORMS USED: WordPress Customisation, Dedicated cloud hosting, CMS, PHP, HTML5, jQuery and third party integration

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