The imagery, layout and textual content of this site was very important. Roger Charles produce some of world’s most luxurious beds and mattresses so it was important that the site had a luxurious feel to it.

We produced a site based on the company logo and strong black and orange branding. Each page can be updated in-house including integration to the CRM system which is linked to the front end.

The site had to have exceptional imagery and integrated video so it appeals to a global audience.


We presented Roger Charles with some computer mockups and proposed a parallex style site.  Parallax scrolling is when the website layout sees the background of the web page moving at a slower rate to the foreground, creating a 3D effect as you scroll. Roger Charles liked this style and effect so we went ahead with this design concept.

The finished site presents the world class beds and mattresses in a site that appeals to a global luxury market. The site is used as a presentation platform and the images used convey what the Roger Charles brand it all about.

TECH USED: SSL WordPress Customisation, CMS, PHP, HTML5, jQuery, bespoke programming