THE CLIENT BRIEF

We were engaged by Roper James to manage and promote their digital assets. This includes their existing website, social media and search engine listings.

Producing daily content on Twitter, Facebook and LinkedIn was an important element to raise the profile of the Roper James brand. Another key element was that we could manage the website and write new content for the blog and handle any future website design and development issues. We would also be available to consult (and implement) on any digital marketing strategy such as paid media and ad buying whether that be on Google, Facebook or general SEO.

TECHNICAL APPROACH & DELIVERABLES

As the site wasn’t indexed anywhere on the search engines our first task was to raise the organic profile of the company whilst building a social media presence in the local area. We have a range a strategies we used and continue to use for this purpose that provide real tangible results.

For the website we have developed a number of optimised articles that serve the user and are found on Google and the search engines. We had added a video page, recruitment page and enhanced the testimonials page whilst maintaining the overall site.

TECH & PLATFORMS USED: WordPress Customisation, HTML5, Google Ads, Microsoft Ad Centre, SEMRUSH, Adobe Suite

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