THE CLIENT BRIEF
We were approached by Student Rooms 4 U to design and develop a more modern, fresh and engaging website. The client wanted us to use a vibrant colour palette and to have a navigation bar that consolidated all the key elements of a student search. The user would be allowed to toggle between two academic years in order to search for suitable accommodation.
In addition, a private student portal area was requested, together with a Virtual Tours page, Maintenance Form, Payment of Rent gateway and a consolidated view of each property. The website was to be designed in parallel with the existing website, so that there was a seamless transition.
On the back of this we were asked to continue with their digital marketing, which includes SEO, Google Ads, Facebook Ads and local search engine optimisation.