Strategy and Coaching
World class business consultancy and strategic plans specific to your business
Strategy and Coaching
We all need a coach and its not just reserved for athletes. Business owners and entrepreneurs all need a coach to ensure they are on the right track.
Do you have a specific plan in place for the next 12 months for your online marketing? What will you be testing? What tools and resources are you using? How will you effectively measure the success or failure of your strategies?
Fresh Digital Media can work with you to create a strategy and then provide coaching as you execute that strategy. Our process is outlined by:
- Assess and Set Goals – The first step is to assess where you are at the present time with your web presence and online marketing. We are likely to ask you to identify the software and tools you currently use together with the strategies you use.
- Explore and Evaluate any Issues – This will enable us to see if there are any roadblocks that may be in your way or any technical, resource or personal issues that may hamper your success.
- Generate Options – After setting your goals and exploring and evaluating any issues, we are able to generate a number of options for the planning and implementation phase. These options may involve suggestions such as outsourcing labour intensive strategies or investing in specialised software or taking on part time help.
- Develop an Action Plan – This crucial element will provide a framework for implementing all the ideas discussed during the goal setting process.
- Review and Evaluate – This part is a constant and iterative process that ensures that any fine tuning is carried out in a measured and timely manner.
How do all the pieces fit together?
- Formulate a Strategy & Plan
There’s an old saying, “if you don’t plan then your planning to fail”. The mere fact of writing out a plan will engage your brain into taking action. First, you need to assess all the available strategies and then plan how they are going to fit into your budget, resources, and your time. Then, allocate the resources and budgets and get going!
We can help build that strategic plan.
- Implement With Vigour
Once you have your plan in place then you must take massive action. If you have planned correctly then no one idea or strategy will push your finances or resources to bursting point. You don’t need that type of pressure when implementing. Of course, you will need to adjust and correct as you go along but the planning stage will give you the freedom to do so.
We can help you implement or train your in-house team.
- Test, Evaluate & Adjust
You’ll be testing, evaluating, and adjusting during implementation but ‘test small, measure big’ to ensure you have plenty of small victories that can be rolled out at a later stage. Don’t forget to use both online and offline media and don’t become reliant on any one area such as pay per click advertising or email marketing.
We can help carry out robust, testing and reporting.
