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Automation is the use of technology, robotics, processes, or programs to achieve tasks with minimal human input. Automation may sound like a big scary form of technology but it’s more common than you think. You may even have it in your house! A household thermostat is an example of automation. Other examples include self-driven vehicles, automatic email responses, a robot vacuum cleaner and many more.

In today’s rapidly evolving digital world, businesses are constantly seeking ways to enhance efficiency, reduce costs, and streamline operations. As a digital marketing company, helping our clients with automation is seen as a crucial technology, transforming the way companies operate. This article delves into the essence of automation, its multifaceted benefits, the leading tools that businesses can leverage, and the various applications across industries.

Key benefits of automation:

1.      Increased Efficiency: Automation significantly reduces the time it takes to complete tasks which allows businesses to do more in less time.

2.      Cost reduction: by automating repetitive tasks, companies can lower operational costs and reallocate that expense to something that is more beneficial to the business.

3.      Enhanced accuracy: Human error is a given when completing manual processes. Using automation is a cure to the human error dilemma.

4.      Improved customer service and experiences: tools such as chat bots ensure immediate replies meaning customers are satisfied with quick responses.

5.      Scalability: Automation tools have no problem handling a larger workload making it simpler for businesses to scale operations without proportionately increasing their workforce.

Now we know what benefits automation services offer, lets delve into what tools can be helpful to businesses.

Top tools for business automative services:

Sales – some of the top tools we recommend using are:


-Microsoft dynamic 365



Marketing – for marketing we recommend these tools:



-Microsoft dynamic 365

Operations – these platforms are particularly useful for integrating and automating tasks across various software tools used by a business:


Customer service – these programs handle common customer inquiries and have the added bonus of sorting out an issue right there on the spot:


-ZOHO desk

-Zendesk support suite

Human Resources (HR) – we recommend using these programs for HR help:


-SAP success resources

How can you use automation in your business?

1.      Ecommerce:  This one may seem obvious, but having an automation sequence set up for when someone buys a product or service online can be very time efficient. It can be something as simple as having an email confirmation automatically sent out after someone buys a product. Another example is if someone books a service online, using automation can mean it automatically adds the appointment time to your calendar and then could even trigger some internal communications and even fill out proposals and quotes.  This saves time and leaves less room for error than if you were to manually do this.

2.      Manufacturing:  This refers to computer control systems that run and manage production processes. In other words, machines and technology that is connected to an automated system to complete a repetitive task.  This is most common in factories or workplaces with a lot of machinery and is dependent on the machine completing the same repetitive task. An example of this includes the food and beverage industry, where they can quickly package food and beverage items.

3.      Customer service industries: Automaton in customer service industries can save a lot of time and are a super-efficient way of staying organised.  Using it to schedule appointments, collect relevant customer information, for example, medical history forms and even record management is one of the most common automation uses amongst customer service industries. This allows a stress-free process of booking an appointment for both the customer and the business owner.

4.      Finance: Using automation for your business’s financial side of things is always a helpful way to easily sell products or services, without the worry of when the customer is going to pay. This one has become so normalised now on websites when buying a business’s product or service. An example of this is having a way to pay automatically comes up on a website after you go to buy something. This links back to ecommerce. Another example is compliance monitoring to reduce risks and chances of fraud. A very easy way of reassuring your business isn’t involved in anything it shouldn’t be.

Why businesses can’t afford to ignore automation.

In today’s era, speed, efficiency and precision are paramount to a successful business. Automation is a tool that will reduce costs and increase efficiency. The positives to this tool speak for themselves, so if you aren’t using it, it’s time to start! It will enable your business to stay competitive, adapt to the ongoing changes in the market dynamics and meet evolving customer expectations with minimal efforts. It also frees up time to focus on creative and strategic tasks that will ultimately help your business grow and drive innovation.

Furthermore, the data insights gained from automated processes empower businesses to make informed decisions, optimise operations, and predict market trends, laying the groundwork for sustained success. A cheap and easy way of consistently staying on top!


Automation takes the number one spot of technological advancement, offering businesses unmatched opportunities to refine their operations, enhance customer experiences, and achieve scalable growth. By onboarding the right automation tools, companies can reach their full potential with minimal manual input. The role of automation is shaping successful, resilient businesses and making it a vital tool in the world of modern business.