Pay Per Click
Pay per click advertising offers a flexible and adaptable local, national and global reach
Pay per click advertising offers a flexible and adaptable local, national and global reach
Pay-per-click (PPC) advertising is the placement of ads on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page until someone actually clicks on their ad and is taken to the landing page on their website. Many online business owners do not understand the meaning of the term “pay-per-click advertising,” nor do they realise its enormous potential for increasing their online presence and bringing more traffic and sales to their websites. We do and that is why we can help YOU!
The most popular PPC search engine is Google and their PPC advertising program is called ‘Google Ads’. This is followed by Yahoo and Bing who have joined forces to create their proprietary ‘AdCentre’.
At Fresh Digital Media we focus primarily on Google, Yahoo and Bing and we are a Google Certified Partner.
Pay Per Click is often referred to as a marketers dream. The reason is that with all marketing you need to formulate a strategy, test and then evaluate the results and then adjust accordingly. This process often takes months and months with traditional marketing and can be a difficult task. With pay per click, this can be done on an hourly basis. It’s fast and highly measurable.
At Fresh Digital Media, we don’t try and tie you in with long term contracts and we have come up with a short range trial period to see the result that can be obtained. That said it is important to remember that the pay per click models, especially on Google are designed to help you so they actually ‘learn’ day by day and adjust to help you. As a Google Certified Partner we recommend at least two months to evaluate the potential success of a longer term campaign.
The benefits to your company far outweigh the investment needed. Here are just a few of the benefits:
Stage 1 – Fact finding and discussion
Stage 2 – Investigation and implementation
3 – Ongoing management