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Why Use Social Media

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Why Use Social Media

Why use social media - We cannot question the influence of it on modern-day businesses. Every business from big companies to small ones can leverage it to improve their success. According to a study made by Forrester Consulting, about 59 per cent of senior marketers believe that their companies needed digital media to survive. Seventy-one per cent of them also believed that companies could beat the competition by…
admin
November 23, 2020
Security

Website Security and Hacking

Website security and hacking, do you have the tools in place to protect yourself? After all, a small business in the UK is successfully hacked every 19 seconds with an estimated 65,000 attempted cyber-attacks every day. We often only hear of the corporate hacks. In 2017 Yahoo had 3 billion accounts compromised, Marriot International, ‘lost’ 500 million user accounts due to hacking and Equifax got hacked to the…
admin
November 11, 2020
GeneralSecurity

Does Google Trust Your Website?

In business, we are familiar with the words 'know', 'like' and 'trust', so how does Google trust your website?  Seeing as it's a cold, emotionless (if you don't include Artificial Intelligence) robot. There are a great many items to consider but here are 3 you can get stuck into immediately to raise your profile and please the 'Google Gods'. 3 Things That Help Google To Trust Your Website…
admin
March 12, 2020
SEO

How to get google reviews

If you are in hospitality then the online reviews your customers' make on Trip Advisor and Booking.com can make or break your business. For the rest of us, we have more control than you may realise. Let's take a brief look at how to get reviews. What are the stats? Key 'Takeaways' From online review survey research company, Bright Local, (https://www.brightlocal.com/learn/local-consumer-review-survey/) 84% of people trust online reviews as…
admin
March 2, 2020
General

Generation Divides and Your Marketing

Generation Divides and Your Marketing Centennials to Boomers - What’s Your Poison? - It is important to understand how different generations adopt and adapt to technology. Knowing this from a marketing point of view will assist you targeting your demographic and psychographic with the right strategies. So, do you have a typical customer avatar? Traditionalists (born prior to 1945) Traditionalists tend to have a ‘save then buy’ attitude.…
admin
February 15, 2020
General

Hosting Considerations for Business

What’s best for your business? Your website needs to be hosted somewhere in order for the general public to view it and you may very well have a trusted web agency that you hire and pay a monthly or annual fee to, but there are differences in the quality of service which impact on the usability of the website. When checking out Hosting Considerations for Business here is…
admin
January 8, 2020
Security

Cyber Security – Keeping you safe

Your personal and business data, if compromised, can cause misery, distress and loss of money and business. From cloaking, phishing, malware and spyware to trojans, root kits, skimming and worms. It's all out there and growing at an alarming rate. But....there are some simple steps that you can take to minimise the risks and protect yourself. Here are some government sites and initiatives to help you gain clarity.…
admin
July 20, 2019
SEO

Are You Leveraging Webinars For Your Business?

Webinars are by far the best way to engage with your visitors, built a relationship and of course your email list. That's why a great webinar platform is essential to build a great marketing plan. Bring together customers, prospects or suppliers and show them what you do. Webinars are also a wonderful way of establishing credibility and expertise in your industry. Here is a list of some popular ones.…
admin
July 9, 2019
SEO

Google My Business Stats

Google My Business Stats Ever wondered about the Google My Business Stats and how many people find your business on your Google My Business listing or how many people clicked on the 'call' button or clicked on 'directions' or clicked on 'website' or found you on the map listings? These stats give a good indication of the traffic to your website and add a new dimension to revealing…
admin
November 8, 2019