The New Omnichannel Consumer - When it comes to running a successful business in today’s modern world, there is nothing more crucial than presenting a cohesive, unified message to consumers through the multiple digital and physical channels used to communicate your brand. This principal is known as having an omnichannel presence and is what often determines the effectiveness of your marketing strategies. As the next-stage digital growth specialists,…

The UK e-commerce scene has gone from strength to strength in the last 20 years, but the last 18 months have been very telling. If the coronavirus pandemic had occurred 10 years ago, Zoom had only just been launched and online shopping wasn’t as prevalent in a lot of people’s lives. Today we are accustomed to scrolling through apps, ordering and expecting it to turn up within 5…

We’ve got our eye on your business BUT our clients also have an eye on us. And rightfully so. We produce monthly reports on progress and have regular checkpoint meetings to ensure we are all on track. Face to face is always better and as we don’t pin you down to long contracts there is no complacency our end. It’s a mistake a lot of agencies make. Complacency.…

Are you ranking on Google for any of these 15 formats? If not, why not bolster your digital marketing right now. SERPs as they are known in digital marketing or Search Engine Results Pages are how you show up on the search engines. As you can see below you may appear in a variety of formats and it makes sense to show for as many as possible, where…

Is Social Media Still Growing? Social media has seen increased footfall over the past few years, but does that mean that social media is still growing? In 2004, MySpace had 980,000 users, which jumped during the next 5 years to 19.5 million, but they petered off in the early 2010s.  This may have been due to the increased popularity of Facebook, which was just getting started and has…

Why use social media - We cannot question the influence of it on modern-day businesses. Every business from big companies to small ones can leverage it to improve their success. According to a study made by Forrester Consulting, about 59 per cent of senior marketers believe that their companies needed digital media to survive. Seventy-one per cent of them also believed that companies could beat the competition by…