Does Google Trust Your Website?

GeneralSecurity

Does Google Trust Your Website?

In business, we are familiar with the words 'know', 'like' and 'trust', so how does Google trust your website?  Seeing as it's a cold, emotionless (if you don't include Artificial Intelligence) robot. There are a great many items to consider but here are 3 you can get stuck into immediately to raise your profile and please the 'Google Gods'. 3 Things That Help Google To Trust Your Website…
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January 20, 2021
General

Generation Divides and Your Marketing

Generation Divides and Your Marketing Centennials to Boomers - What’s Your Poison? - It is important to understand how different generations adopt and adapt to technology. Knowing this from a marketing point of view will assist you targeting your demographic and psychographic with the right strategies. So, do you have a typical customer avatar? Traditionalists (born prior to 1945) Traditionalists tend to have a ‘save then buy’ attitude.…
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February 15, 2020
General

Hosting Considerations for Business

What’s best for your business? Your website needs to be hosted somewhere in order for the general public to view it and you may very well have a trusted web agency that you hire and pay a monthly or annual fee to, but there are differences in the quality of service which impact on the usability of the website. When checking out Hosting Considerations for Business here is…
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January 8, 2020
General

Copyright and plagiarism – What business owners need to know

Copyright and plagiarism - know the fact I get at least three or four questions on this per week so hold tight, it’s copyright and plagiarism time. We’ll take a brief look at: Being a victim of copyright Being accused of copyright (falsely) If you are concerned about other people taking your content and simply copying and pasting it on their own websites then there is a handy tool that can detect…
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October 16, 2017
General

Some tool to help your business

If you are like me then any time saving little utility that comes your way is most welcome. These are a few we use all the time in my businesses so I can vouch for them 100%.! SmallPDF SmallPDF is a great little utility software. No need to download or install anything as it's cloud based. Ever received a PDF document and you needed to split it or…
admin
September 2, 2017
General

Take a NAP – You need one!

Google is all about providing the best possible results for any given query. That’s it. Pretty simple, isn’t it? So, how does it go about providing the best results for a user’s search term? It revolves around some 200 parameters and then each one can be broken down further, BUT, one of the most important elements Google is looking for is your website credibility. Google (and the other…
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August 5, 2017
General

The Drones Are Coming

The Major Players Have Gone Drone Crazy Facebook, Google and Amazon are on a buying and investment frenzy on robotics and drones. During last December Google bought six robotics companies Its been on the cards for a few years now but it looks certain that we will be seeing the use of high and low altitude drones for commercial and domestic use in the very near future. Facebook…
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July 14, 2017
General

The God Business – Mega Church Marketing

Poor attendance year on year, dwindling numbers, vacant pews, cobwebs on the hymn books and a collection plate as empty as the Chancellors budget. That’s the current state of affairs facing churches in the UK. Oh, and we can throw in Covid-19 in the mix as well. A Church of England statement said “falls in marriages and funerals could be to blame for the decline in church attendance”.…
admin
June 2, 2020
General

Wonderful World of Clients

Clients and Customers – Do you have any of these? OK, we all have them and the longer you are in business the more weird and wonderful they get. Truth be told, most of your clients and customers will be great to deal with and 95% of them will appreciate your products and services as much as you appreciate them. But what about that 5%? Here is a…
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June 2, 2017