THE CLIENT BRIEF

Sekoya is a progressive HR consultancy supporting SMEs with outsourced HR, employment relations, compliance, training and strategic people advisory services. As the business evolved, they required a website that better reflected their authority, professionalism and modern approach to HR support.

The brief was to reposition Sekoya online as a strategic partner rather than a traditional, reactive HR provider. The website needed to clearly communicate their retained HR services, project-based consultancy and specialist advisory work, while appealing directly to directors, business owners and senior managers.

In addition, the new platform needed to provide a strong SEO foundation to support long-term organic growth, thought leadership content and newsletter activity. It was essential that the brand feel confident and commercially astute, while still conveying the compassionate, people-first ethos that underpins Sekoya’s client relationships.

The outcome required a refined digital presence built for credibility, clarity and scalable growth.

TECHNICAL APPROACH & DELIVERABLES

We delivered a strategically structured website aligned to both user intent and long-term search performance. The sitemap was re-engineered to segment core services clearly, enabling focused keyword targeting across retained HR support, employment law advisory and SME consultancy services.

From a design perspective, we implemented a clean, professional interface that balances authority with approachability. Typography, spacing and layout were carefully considered to reflect a modern consultancy brand. Clear calls to action and trust-building content were embedded throughout to strengthen enquiry generation.

On-page SEO foundations were implemented across all key pages, including optimised meta data, structured heading hierarchies, internal linking strategy and mobile-first performance optimisation. The platform was built to support future content marketing activity, including articles, newsletters and campaign landing pages.

The infrastructure also allows for CRM integration and marketing automation expansion, ensuring Sekoya can scale its digital activity without structural limitations.

The result is a future-ready digital platform that positions Sekoya as a credible, commercially strategic HR partner for growing businesses.

TECH USED: Adobe Creative Suite (Photoshop, Illustrator and Premier Pro) Figma, WordPress, HTML, PHP, JavaScript