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A few stats to get your head around…..


  • 65% of business trip customers book online.
  • 88% of leisure trippers research online before buying.
  • 56% of movie ticket searches occur on mobile devices.
  • 30% of affluent travellers have booked a last-minute trip from a mobile device.
  • 59% of hotel guests now book online.
  • 54% of people find new brands through search.
  • People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
  • 96% of the people that discuss brands online do not follow those brands’ owned profiles

Social Media

  • Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
  • 78% of people who complain to a brand via Twitter expect a response within an hour
  • Social networks earned an estimated $8.3 billion from advertising last year
  • For context, as of July 2015, total worldwide population is 7.3 billion
  • There are 2.3 billion active social media users
  • 91% of retail brands use 2 or more social media channels
  • Internet users have an average of 5.54 social media accounts
  • Social media users have risen by 176 million in the last year
  • 1 million new active mobile social users are added every day. That’s 12 each second
  • Facebook Messenger and WhatsApp handle 60 billion messages a day


  • Google processes 100 billion searches a month
  • That’s an average of 40,000 search queries every second
  • 89.3% of all internet searches are carried out by Google
  • Those searches are carried out by 1.17 billion unique users
  • Every day, 16 to 20% of that day’s queries have never been asked before
  • Google has answered 450 billion unique queries since 2003
  • More than half of Google’s searches come from mobile devices
  • By 2014, Google had indexed 30,000,000,000,000 pages of the internet
  • To carry out all these searches, Google’s data centre uses 0.01% of worldwide electricity

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